Business Express. How is Russian business dealing with ESG in 2023?
The pressure of sanctions has forced Russian companies to focus more on their economic stability, leaving behind other issues, including global ones: the environment, climate change, and sustainable development. How do Russian companies view their ESG efforts in this changing environment? This is the question that ESG GAZETA asked representatives of the largest Russian companies from various industries.
Polyus
— Victor Drozdov, Director of Business Communications & Investor Relations, Member of the Board of Directors, Polyus (gold mining company)

*The position is valid for June 2023. At the time the issue was published, the speaker left the company
Has the current situation forced you to abandon any areas of your ESG activities?
Our work has changed very little. All the key areas that have been the focus of our efforts in recent years are still in place. These include work to reduce our carbon footprint, water management, implementation of the Global Industry Standard on Tailings Management, development of human rights practices, and support for biodiversity. Sustainability has always been an integral part of our business strategy and a key driver of investment and technological innovation.
Do you still communicate with international ratings providers, other foreign drivers of the ESG agenda, or are you shifting your focus to Russian ratings, national centers of expertise?
We still work with the rating agencies that continue to score or accept information from Russian companies. Last year we worked with CDP and MSCI, and FTSE Russell even raised Polyus’s ESG score from 3.6 to 3.9, placing it in the top 17% of companies in the industry with the best sustainability practices; we also continue working with Sustainalytics and ISS. We also received our first rating from Nature Benchmark in 2022, ranking 21st out of 389 companies in the overall ranking and 8th out of 97 companies in the industry ranking. We also received national rankings and scores: we received high ratings from Expert RA and ACRA in 2022 and continued cooperation with RAEX, AK&M, and RSPP. Their main advantage is a deeper understanding of the domestic regulatory framework and better access to information about Russian companies in the current environment.
Where has the focus of the corporate agenda shifted? What does the daily routine of an ESG professional look like today?
Internally, the focus of our work has remained the same, but our work with external audiences has changed. Due to objective reasons, the format and content of our communication with foreign investors has changed. At the same time, unfortunately, the number of international discussion platforms in which we participate has decreased.

Now we are active participants in forums and events in Russia, the CIS, and friendly countries. We continue to cooperate with rating agencies. We are involved in the work of the National ESG Alliance.
MTS
— Olga Yurkova, Head of the Center for Charitable and Social Programs, MTS
Has the current situation forced you to abandon any areas of your ESG activities?
MTS’s business has always had a strong social focus. Our mission is to enable communication: to connect people and communities. And this mission transcends time and circumstances. The contribution of our digital technologies to sustainable development of the economy and society is significant: from the creation and maintenance of communication channels and the provision of content for them to comprehensive digital tools and products that contribute to the development and improvement of production processes, promote science, and ensure the security of urban infrastructure. Over the past year, these tasks have become even more relevant to Russian citizens: MTS ecosystem products and social programs focused on the use of IT technologies are developing the digital infrastructure in Russian regions and promoting the integration of technologies into people’s everyday lives.
Do you still communicate with international ratings providers, other foreign drivers of the ESG agenda, or are you shifting your focus to Russian ratings, national centers of expertise?
Today there is a clear trend in the market to shift to Russian centers of expertise. The market for specialized products is growing and rating methodologies are improving. At the same time, where possible, we maintain communication with international institutions that set trends and help perfect ESG data tools. A good example is CDP (formerly the Carbon Disclosure Project).
Norilsk Nickel
— Svetlana Ivchenko, Director of the Sustainable Development Department, Norilsk Nickel
Has the current situation forced you to abandon any areas of your ESG activities?
The sustainable development agenda remains our priority. Norilsk Nickel maintains its leading position in the ranking of the most socially responsible companies. We demonstrate the seriousness of our intentions by continuing to implement new and already launched major programs and projects aimed at expanding production, improving the environment, and enhancing the social and economic well-being of the population (the Sulphur Project, Norilsk Renovation, participation in the Clean Air federal program, etc.). The structure and scope of our programs remain the same, but there is an understanding that the timelines for a number of initiatives will be extended due to external geopolitical factors.

At the same time, capital expenditures increased by 55% to a record US$4.3 billion, driven by planned increases in investment in flagship environmental and mining and metallurgy projects and in capital repairs to improve industrial safety and reduce risks.
Where has the focus of the corporate agenda shifted? Do you still communicate with international ratings providers, other foreign drivers of the ESG agenda, or are you shifting your focus to Russian ratings, national centers of expertise?
ESG has not lost its relevance: there are many new challenges on our agenda that need to be addressed in a sustainable way. Let’s take the development of new production facilities as an example. In February we announced the launch of our Polar Lithium Project.
Lithium Project
A large integrated production facility that will eventually replace Russian imports of both lithium raw materials and battery components. In connection with the project, Norilsk Nickel invites representatives of the indigenous population of the Murmansk Region to undergo the Free Prior Informed Consent (FPIC) process. This will not only ensure the establishment of a trust-based dialogue with the local community, but will also reaffirm the company’s commitment to respecting and protecting human rights in line with international best practices. Norilsk Nickel has already signed an FPIC agreement with local residents for the implementation of the relocation and development program in the Tukhard settlement (Taymyr) as part of the FPIC process, which was launched for the first time in the Russian Arctic in October 2021.
Last year, a number of international rating agencies decided to suspend our ESG rating, but the main international ESG agencies monitored by investors continue to rate our company with reference to the situation in Ukraine. The company plans to establish additional contractual cooperation with leading Russian ESG agencies in 2023. At the same time, a number of mining and metallurgy sustainability initiatives have stopped working with Russian companies, but Norilsk Nickel continues to follow their guidelines.

In addition, we continue to see international compliance audits as an important tool for self-improvement. For example, the company independently assessed the compliance and readiness of its mining assets for IRMA (Initiative for Responsible Mining Assurance) certification and identified areas for improvement. IRMA is the most rigorous certification initiative for assurance of responsible mining.

The new business environment has provided us with a unique opportunity to shift our focus from external to internal factors so that we can use this time to improve our internal processes and bring them in line with Russian and international best practices.
What does the daily routine of an ESG professional look like today?
The daily routine of an ESG professional consists of change management and the implementation of cross-functional projects that enable the integration of ESG principles into all business processes of the company. Equally important is the educational role: ongoing training of employees on ESG principles, support for the ESG ambassador movement, integration of the ESG agenda into corporate projects and programs, etc.

While two years ago we faced considerable skepticism about the need to promote ESG principles, in recent in-house forums, when asked “Why do we need to engage in ESG?” the majority of our employees responded “For our own good”.

We continue to implement climate risk assessment and adaptation projects, develop human rights due diligence mechanisms, and build and scale up our supply chain due diligence management system. The climate agenda remains important: on the one hand, it opens up opportunities for Norilsk Nickel’s metals in the context of the global energy transition; on the other hand, it reinforces the need to monitor risks, primarily related to the thawing of permafrost in the Arctic region, and their potential impact on the continuity of the production cycle.

We are currently actively preparing our 2022 Sustainability Report. This year, for the first time, separate Responsible Supply Chain and Human Rights Reports will be published alongside the main report, and the first Climate Report will be published in the second half of the year.
T Plus
— Veronika Agzamova, Head of the Sustainable Development Department, T Plus
Has the current situation forced you to abandon any areas of your activities?
Not only have we not abandoned our sustainability initiatives, we are stepping up our activities. We have an ESG strategy that is being actively implemented in all sixteen regions where T Plus operates. An environmental strategy is being implemented. In addition, T Plus is developing a social strategy that addresses the following issues: occupational health and safety, human capital management, interaction with local communities, and respect for human rights. It is important for us to change the mindset of the Group’s employees in terms of understanding ESG objectives, in particular, to shift the focus from purely environmental aspects to a set of sustainable development goals.
Do you still communicate with international ratings providers, other foreign drivers of the ESG agenda, or are you shifting your focus to Russian ratings, national centers of expertise?
Currently, the foreign rating agencies that we used to work with, such as Sustainalytics and MSCI, say in response to official inquiries that they have suspended all interaction with companies in the region for an indefinite period of time. However, T Plus believes that the criteria applied by international rating agencies are still relevant for Russian companies, especially since Russian ratings and rankings have similar requirements. Our goal was not to get a rating for the sake of getting a rating; rating is primarily a tool to help companies identify their weaknesses and assist them in implementing sustainable practices.
Where has the focus of the corporate agenda shifted? What does the daily routine of an ESG professional look like today?
The responsibilities of an ESG professional include preparing regular sustainability reports, continuously monitoring ESG rating requirements, changes in sustainability laws and standards, and interacting with internal and external stakeholders. However, the main part of the job—implementing ESG policies and engaging people on the topic—is a very exciting process and cannot be described as routine.
National Media Group
— Maria Zalunina, Head of CSR, National Media Group
Has the current situation forced you to abandon any areas of your ESG activities?
As a media company, we have always been somewhat removed from the mainstream ESG agenda. That’s why, before we even started our systemwide ESG efforts, NMG spent six months analyzing international and Russian media practices, and then conducted a comprehensive study to understand which topics and issues could be effective in terms of positive social change. Once we defined where we wanted to go and what we wanted to accomplish, we began our systemwide work in 2020. We chose three main areas in which we wanted to achieve positive social change: the perception of the elderly; youth and their struggles; and education (edutainment and the perception of educators, educational and outreach content). We also defined the main direction for our social responsibility development: socially transformative content. It is important to understand that the most important resource the media has is the ability to create content. That is what we do. And in this sense, little has changed for us.

Where has the focus of the corporate agenda shifted? What does the daily routine of an ESG professional look like today?
The focus has not changed. The focus is still on the creation of socially transformative content, its analysis, and the development of educational projects for content creators. For example, in 2021, we held a series of workshops for industry professionals at the Industry School of Film and Television. The workshops were held both offline and online. More than 1,500 people attended in total. In 2022, we expanded the format and created a course for specialized audiences at the Higher School of Economics and opened an Impact Content Lab there.
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Alexander Briskin

Director of ESG Communications Department of Mikhailov and Partners

+7 (985) 265-07-22
briskin@m-p.ru